Love it or loathe it, election coverage is impossible to avoid whether in the UK or abroad! To be successful, politicians need to win hearts and minds. And one vital tool in any leaders box of change management tricks is to tell a convincing – and honest – story. One that reaches out to your audience, touches them and spurs them to action.
But it’s not just for politics. In today’s fast-paced business world, the power of storytelling is more crucial than ever. Whether you’re launching a new initiative or driving transformational change, your message needs to win hearts and minds.
Marshall Ganz, a leading voice on public narrative, breaks it down into three key elements: the story of self, the story of us, and the story of now. The story of self shares your values, experiences, and why you do what you do. The story of us highlights the shared vision and common purpose that unite your team. And the story of now transforms today’s challenges into a call to action.
Great leaders don’t just implement change—they inspire others to champion it. Take a moment to think about the narrative you want to share. Can you blend your personal journey with a collective vision and the urgency of now to motivate your audience?
Business owners and leaders need to think about telling stories. For a classic example from a master storyteller (not least by being coached by the aforementioned Ganz) , take a few minutes out to listen to Barack Obama’s keynote speech at the Democratic National Convention in Boston in 2004. It was heralded as the speech that made him the president.
If you’d like help crafting a compelling story to drive meaningful change in your organisation, we’re here to support you. At Kayhill, we believe every business leader has a powerful story waiting to be told.